Junior Achievement and Deloitte Open Sixth Annual College
Students Can Compete For $5,000 in College Tuition by
Applying Knowledge of Ethical Decision-Making
COLORADO SPRINGS, Colo., Mar. 29, 2010 — Junior Achievement and Deloitte today
announced the launch of their sixth annual “Excellence through Ethics”
essay contest, in which high school
seniors in the United States can compete for a $5,000 college scholarship by
applying their knowledge of ethical decision-making and sharing their
views on the importance of
ethics in business. To enter, high school seniors must compose an
original essay of 500 words or less in response to an ethical dilemma posted on
Junior Achievement’s Web site, located at www.ja.org. Entries must be submitted online and will be
accepted starting today, until April 30, 2010.
The winning essay will be selected by members of the Junior Achievement Blue
Ribbon Panel on Ethics, comprised of corporate ethics officers and
noted academicians. The essays will be evaluated based on criteria that
include how well the student analyzes the situation, their presentation
of a well-supported argument in response to the dilemma, and how thoughtfully they articulate the importance of ethics.
This year, the scenario asks participants to analyze some of the ethical implications of social networking, specifically as it relates to
information-sharing among the members of a study group created on a
networking site. The scenario was composed by Professor David W. Miller, ethicist and
director of the Princeton
University Faith & Work Initiative.
The contest is part of Deloitte’s $2 million commitment to Junior Achievement to promote ethical decision-making amongst young people.
According to a recent poll conducted by Junior Achievement and Deloitte,
networks have become central to teens’ lives. Nearly nine-in-10
(88 percent) teens surveyed use social networks every day, with 70
percent saying they participate in social networking an hour or more
daily and more than half (58 percent) saying they would consider their
ability to access social networks at work when considering a job offer
from a potential employer.
Sean C. Rush, president and chief
executive officer of Junior Achievement, noted, “This contest is
a great opportunity for students to compete for $5,000 to help pay for
college which, particularly in the current economic environment, could
significantly reduce the financial burden of college tuition on
families. And, perhaps even more importantly, the contest challenges
students to apply ethical decision-making concepts to a real-world
scenario which doesn’t have a clear-cut, obvious solution, just like
situations they’ll likely face in college and in the workplace.”
Business leaders believe that practical application is one of the best forms of
instruction. “We believe that learning is greatly enhanced when students
have the opportunity to apply ethical decision-making concepts to
real-life scenarios with which they can identify,” said Ainar D. Aijala,
Jr., global managing partner, Consulting, Deloitte Touche Tohmatsu and immediate past
chairman of JA Worldwide. “Every student who thinks through the
scenario, considers the various options, and writes a response will
benefit from the exercise.”
Junior Achievement and Deloitte have co-developed two programs to help young
people make ethical
decisions. Developed to address the needs of high school students, JA
Business Ethics provides hands-on classroom activities and
real-life applications designed to foster ethical decision making as students prepare
to enter the workforce. Students examine how their beliefs align with
major ethics theories and learn the benefits and advantages of having a code of ethics.
Additionally, Junior Achievement recently updated its original
Deloitte-sponsored ethics program, Excellence through Ethics™, which
is available online at ja.org free of
charge and provides age-appropriate lessons for students in grades 4-12.
To enter the college
scholarship contest, students must have completed at least one
Junior Achievement Excellence
through Ethics lesson in ethical decision-making. Applicants can
download a lesson at www.ja.org/ethicsand complete the exercise, generally in less
than one hour. For more information on the “Excellence through Ethics”
essay contest, including the complete contest rules, please visit www.ja.org/ethics.
About Junior Achievement® (JA)
Junior Achievement is the world's largest organization dedicated to inspiring
and preparing young people to succeed in a global economy. Through a
dedicated volunteer network, Junior Achievement provides in-school and
after-school programs for students which focus on three key content
areas: work readiness, entrepreneurship, and financial literacy.
Today, 128 individual area operations reach more than four million
students in the United States, with an additional 5.7 million students
served by operations in 122 other countries worldwide. For more
information, visit www.ja.org.
As used in this document, “Deloitte” means Deloitte LLP and Deloitte Services
LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal
structure of Deloitte LLP and its subsidiaries.